Current 2020 Toyota Prius Hatchback Special offers

Starting at $25,320*

The standard features of the Toyota Prius L include 1.8L I-4 121hp hybrid gas engine, 2-speed CVTi-S CVT transmission with overdrive, 4-wheel anti-lock brakes (ABS), side seat mounted airbags, curtain 1st and 2nd row overhead airbags, driver knee airbag, airbag occupancy sensor, automatic air conditioning, 15" aluminum wheels, cruise control, Full-Speed Range Dynamic Radar Cruise Control (DRCC) distance pacing, ABS and driveline traction control, VSC electronic stability.

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Cash Offers


Get $2,000 Customer Cash on a 2020 Prius

Manufacturer Offers

Get $2,000 Customer Cash on a 2020 Prius
  • $2,000 cash back

Applies to select new 2020 Toyota Prius.   See Trims

Disclaimer(s):
  • Get $2,000 Customer Cash on a new 2020 Prius Cash from Toyota Motor Sales U.S.A., Inc. on select models of the new 2020 Prius from participating dealer’s stock and subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, APR, Lease, APR Subvention Cash, Lease Subvention Cash. Offer available in CT, NJ, NY regardless of buyer's residency; void where prohibited. Expires 11-30-2020. See your participating Toyota dealer for details.ToyotaCare Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. Valid only in the continental United States and Alaska. http://www.toyota.com/toyota-care/. The Toyota College Graduate $500 Rebate Program is effective 11-03-2020 through 11-30-2020. See more details: https://www.buyatoyota.com/greaterny/offer-detail/?offerid=multiple_vehicle_263176. The Toyota Military $750 Rebate Program is effective 11-03-2020 through 11-30-2020. See more details: https://www.buyatoyota.com/greaterny/offer-detail/?offerid=multiple_vehicle_263177.- Includes AWD Models- Excludes Prime

$750 Military Rebate for qualified U.S. Military Personnel

Manufacturer Offers

$750 Military Rebate for qualified U.S. Military Personnel
  • $750 cash back

Applies to multiple models.   See Trims

Disclaimer(s):
  • Eligible U.S. military personnel and their families may qualify for a $750 reward that can be used toward a new Toyota financed or leased through your dealer and Toyota Financial Services. $750 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new Toyota vehicles, dated from 11-03-2020 through 11-30-2020. To qualify for the rebate, at the time of purchase or lease you must (1) be in current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a military veteran within two years of their discharge date; OR a household member of an eligible U.S. military personnel, including Gold Star family members; AND (2) provide verifiable proof of military status or active service; (3) receive a salary sufficient to cover ordinary living expenses and payment for your new vehicle; and (4) receive credit approval from and execute a finance or lease contract through a participating Toyota dealer and Toyota Financial Services. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Graduate Rebate Program, the iFi Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. Toyota Financial Services is a service mark of Toyota Motor Credit Corporation (TMCC). TMCC is the authorized attorney-in-fact and servicer for Toyota Lease Trust. ©2020 Toyota Financial Services. All rights reserved.

Recent and soon to be college graduates: You can get a $500 Rebate on all new Toyota models when you finance or lease through Toyota Financial Services.

Manufacturer Offers

Recent and soon to be college graduates: You can get a $500 Rebate on all new Toyota models when you finance or lease through Toyota Financial Services.
  • $500 cash back

Applies to multiple models.   See Trims

Disclaimer(s):
  • You may qualify for a $500 rebate if you have graduated within the last two calendar years or will within the next six months and finance or lease a select new Toyota through your dealer and Toyota Financial Services. College Graduate Rebate is available on select new Toyota vehicles. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. College Graduate Finance Program (which is not a rebate and instead offers competitive APRs and lease terms) is available on the lease or finance (including preferred option) of all new and unlicensed Toyota models or on TCUVs or Scion Certified Pre-Owned Vehicles. Subject to the foregoing limits and requirements below, the College Graduate Rebate Program and College Graduate Finance Program are available upon credit approval from and execution of a finance or lease contract through a participating Toyota dealer and Toyota Financial Services (TFS). Not all applicants will qualify. To qualify for the College Graduate Rebate Program and College Graduate Finance Program, customers must be currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited two-year trade or vocational school; OR (d) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification and any one of the following documents will be accepted: (a) copy of diploma; OR (b) letter from the college/university/trade school registrar’s office stating graduation date and type of degree or certification earned; OR (c) copy of the final transcript confirming graduation date and type of degree earned; OR (d) copy of current transcript (or letter from college/university registrar’s office) confirming current enrollment in a graduate degree program. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. College Graduate Rebate Program may not be combined with the Toyota Military Rebate Program or iFi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 11-03-2020 and 11-30-2020. College Graduate Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college graduate rebate terms in your area. Under the College Graduate Finance Program, competitive APRs and lease terms are available on eligible finance contracts with terms up to specified number of months for retail and lease and preferred option financing on new vehicles. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2020 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC).